Cross-cultural sensitivity training

Cross-cultural sensitivity training: Doing Business in China

from Prof. Dr. Jürgen Gatz

Seminar Outline

China has a very unique business culture based on distinctive core values that are rooted in China’s philosophical traditions. Despite all the dynamic changes and reforms that China underwent over the last decades, these core values still transcend business life in modern China today. Thus, they are vitally important for your business success in China.

This seminar helps you to avoid costly start-up blunders and provides guidelines how to effectively operate in a Chinese business environment. Participants refine their skills to better interact with Chinese staff, business partners, customers and suppliers.

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